Guides

13 [Best] Brand Monitoring Tools and Software to Monitor Your Brands Growth Brand monitoring tools are tools used to track mentions of a brand or product online. These tools can track mentions across the web, social media, and print media. Why is brand monitoring important? Brand monitoring is important because it helps businesses better understand…

Review Management for Marketing With the prevalence of online reviews, customers can form opinions about a company before they even consider purchasing. Businesses must pay attention to how they are perceived online to maintain a positive public image and protect their bottom line. Review management software is a powerful tool that can help businesses collect,…

What is white label reputation management? White label reputation management is a service provided by digital marketing agencies and reputation management firms that helps to shape consumer perception of a company, organization, and brand. It involves a combination of the following tactics and strategies: White label reputation management companies allow businesses to outsource their reputation…

Let’s discuss reputational damage Reputational damage is a term used to describe the harm that can be caused to a company’s reputation. This can be from the public, the media, or other sources. There are many ways to prevent and recover from a reputation-damaging event. Social media or poor employee decisions cause the most common…