13 [Best] Brand Monitoring Tools and Software to Monitor Your Brands Growth

13 [Best] Brand Monitoring Tools and Software to Monitor Your Brands Growth

ByHarley Carr Reading Time: 14 minutes

13 [Best] Brand Monitoring Tools and Software to Monitor Your Brands Growth Brand monitoring tools are tools used to track mentions of a brand or product online. These tools can track mentions across the web, social media, and print media. Why is brand monitoring important? Brand monitoring is important because it helps businesses better understand…

How to Develop an Effective Earned Media Strategy to Enforce Online Reputation Management

How to Develop an Effective Earned Media Strategy to Enforce Online Reputation Management

ByHarley Carr Reading Time: 18 minutes

Improve Online Reputation Management Through Earned Media Strategy An earned media strategy is a digital marketing strategy that focuses on obtaining publicity for a company through unpaid efforts. The three main components of a digital marketing strategy are owned media, paid media and earned media. Earned media is any form of publicity the company did…