Turning Negatives into Positives: An Introduction Understanding the Impact of Negative Reviews Negative reviews might initially seem damaging, but they offer a unique perspective on your offerings that could be missing from positive feedback. Surprisingly, they can shape a prospective customer’s opinion in a way that ends up being beneficial for your brand. By showing…
Understanding Online Reputation for Businesses Your online reputation is essentially the perception people have about your brand based on your digital presence. Cultured by various components such as customer reviews, social media activities, and your prudent handling of customer interactions–this perception plays a significant role in your internet reputation repair. The prompt start to reputation…
10 facts you need to know about Google Business Profile Reviews Google Business Profiles are the new way to get your business listed on Google and to get the most out of Google reviews. Reviews are essential to any business, but they are especially important for businesses that rely heavily on word-of-mouth advertising, such as…
Competitive Online Reputation Management Tools There are several competitive online reputation management (ORM) tools on the market. These tools offer a variety of features, but most notably, they offer competitive rankings, ratings, and reviews over time. They also provide timeline reports to help understand how your brand is being talked about online. Additionally, many ORM…
How Do Micro Influencers Work? Micro influencers are the new hot thing and can be found in all sorts of places. Micro influencers’ rise is a sign that marketers should focus more on them in the upcoming years. Micro influencers are those with large followings on social media. But what sets them apart is their…
Managing Online Reviews Online review management is the process of review monitoring, collecting, and analyzing online reviews. It’s a way for businesses to improve their content marketing strategy by understanding what customers say about them online. Additionally, it encourages potential customers to take action before they read a negative review to help businesses improve business…